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Design is Serious Business


The Dumb are Mostly Intrigued by the Drum

As a Designer, I make plenty of presentations, and having made plenty of presentations, I've gotten pretty good at making convincing …

Designing a Design Firm

As graduate students, this team and I underwent the process of designing a design organization, specifically to work in service design. In …

The Shift from Modern to Post Modern in Design

Design was about something. There were constraints of technology, constraints on production, limits on time and resources that could be …

The Rhetorical Chain

A string of arguments that pass through and connect people and organizations.

The Generalist's Job is to Have Many Known Unknowns

The Unknown

As we know, There are known knowns. There are things we know we know. We also know There are known unknowns. That is …

The Four Orders of Design

With the surge of new concepts in design revolving around Design Management, Organizational Design, Systems Design, and the like, and the …

Scaling Up: Connecting Patient Experience with Strategy

How can design thinking and methods help organizations better understand their challenges and transform from the ground up?


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