Founder, Designer, 2022-Present
Likenow is a mobile app aimed at bringing economic justice back to on-demand (Uber, Doordash, etc) gig workers, while also enabling many people who are not qualified for any other on-demand apps. The model is simple, allow anyone to join the platform offering whatever skills they possess, while building an application much like Uber that connects those workers with customers in real-time, all for free for the workers.

Moved from back of napkin idea all the way to production. Secured Seed Funding as well as hired the first full time employees for the product.

Developed the app from conception to iOS App Store (currently pending approval). Performed extensive field research participating in the on-demand app ecosystem as a worker, moved from research to wireframes to pixel-perfect mockups as the only full-time designer.

Capital One - Wealth Management

Senior Design Manager of Strategy - 2021
Joined Capital One’s Wealth Management Group pre-launch. Managed all design aspects of the Direct to Consumer service launch while introducing Service Blueprints to the group as a way of unifying the efforts of designers, developers, wealth management associates and regulators.

In addition to bringing together stakeholders across the group around a single document my team owned, I was responsible for managing a cross-functional team tasked with designing the cultural shift for the group as Wealth Managers moved from a 1:1 service model to a team based model.

PNC Bank - Numo

Head of Design, 2018-2020
Numo is a bank funded fintech incubator. Grew the group’s first design department while simultaneously developing financial product ideas and the process to evaluate them. Quarterly meeting with C-Suite of PNC (6th largest bank nationally) for funding approval for products.

Founding Director of Numo’s Corporate Startup Lab @ CMU
Strategically invested 1MM in PNC donations annually to research with the potential to shape the future of the financial industry. Met with C-Suite members of PNC quarterly for feedback and guidance. Acted as primary client for entrepreneurial classes around CMU, evaluating student created startups.

Venture Process
Designed and iterated the internal process used to evaluate 100s of product concepts moving from back of napkin ideas to multi-million dollar board approvals.

Design Thinking Workshop
Designed Rhetoric based curriculum as a means to create a communal language and understanding for design company-wide.

Launched News for Sales Team Application
Moved from contextual inquires and semi-structured user interviews to managing a small engineering team and testing prototypes in the field. Cleared all regulatory hurdles to launch internally within PNC for the healthcare vertical.

SBA-backed Loan Marketplace for Consumers
Worked with industry experts, PNC Financial Institutions Group and Underwriting teams to develop a product to offer whole loans to consumers. Orchestrated dozens of stakeholders across multiple internal LOBs for PNC CCO, CIO, and CTO approval.

Carnegie Mellon

Adjunct Instructor PGA PA USA, 2019 - Present
Human Computer Interaction Master’s Program Simultaneously instructed several student groups working across multiple industries with paying clients while guiding them through UCD research and design processes such as Contextual Inquiry, Cognitive Walkthrough, Ideation, and Rapid Prototyping.


Founder, CEO, Designer PGH PA USA, 2013 - 2017
Founded LegalSifter to tackle the problems of small businesses’ inability to access affordable legal help. Raised $2 Million in venture funding to use a statistical natural language processing (AI) approach to legal aid.

Launched an MVP that received over 4,000 contracts organically on day one. Posted on Hacker News with a 25% sign-up rate for the first day on the front page.

Raised over 2MM in institutional investments (to date LS has raised over 6MM). Effectively grew the company from 1 to 15 employees. I successfully pivoted the company from consumer to B2B and secured our first enterprise client, BNYMellon.

Semi-structured interviews with 50+ potential users, longitudinal studies, and contextual inquiries guided the prototyping of the first interface. Prototyped a complex app that negotiated the complexity of AI generated imperfect data with novice users. Worked with engineering team to implement designs.

Catapult PGH

Founder, Service Designer PGH PA USA, 2010 - 2016
Started the first coworking space in Pittsburgh. Received grants, sited in Ph.D. thesis’ as the first donation based coworking space. Under my management, Catapult grew to nearly 100 members, and a 25% operating margin.

Pink Design

Founder, Service Designer PGH PA USA, 2008 - 2010
Cofounded one of the first Service Design consultancies in the country. Worked with large corporate clients such as GSK and McDonald’s and applied modern Service Design methodologies such as Service Blueprints, Personas, and Story-boarding.


Carnegie Mellon
MS Human Computer Interaction 2007-2008
Carried 75% over required course load for the duration of the program finishing with a 4.0 GPA. Lead Designer for Capstone project.

BS Brain and Cognitive Science 2000-2004
Additional studies in computer science, fine arts, and architecture. Student Leader managing 50+ students for a semester long art installation in the main entry. Executive Board Member of the Black Student Union. Organized dorm student cooking group of 30 students. Computer Science internship with Texas Instruments. Taught high school computer science.

Service & Fun

Sprout Fund
Decision Committee Member 2010-2015
Worked with a team to determine community projects to be funded. Evaluated projects based on probability of success along with alignment with Sprout vision and values. Distributed ~1MM over my tenure.

Coffee Disloyalty Card
Designer 2013
Organized 8 warring coffee shops to increase positivity in the local coffee industry. Created a physical rewards card where customers received a free cup of coffee for visiting multiple non-affiliated coffee shops.

Philadelphia Public Schools
Teacher 2006
Taught high school Chemistry, Biology, and Health to over 200 students from 9th to 12th grade. Worked in various schools from arts focused to the Microsoft School of the Future to a school associated with large numbers of homicide and drug related crimes. Pursued Masters in Education at the University of Pennsylvania concurrently.

Peace Corps
Cape Verde, 2005
Immersive language training in Cape Verdian Creole and Portuguese. Taught basic computer skills to people of Cape Verde.


CMU HCI 2019
Service Design graduate class guest lecture on coworking from the lens of design.

IXDA Pittsburgh 2018
How business and design have shifted and changed to accommodate the cultural shifts of the last 100 years.

World IA Day Pittsburgh 2018
Designing for imperfect computer generated data.

January 01, 2020 | resume