Elliott Williams | Strategy. Culture. Experience.

I help organizations adopt forward-thinking and innovative approaches to the future. My work leads to engaging products and services, new organizational practices, heightened efficiencies, and market innovation.

Strategic Design

Problem Framing
Quantitative & Qualitative Research
Creating New Ventures
Future Visioning
Product and Experience Strategies
Design Thinking Made Real

Organization & Culture

Stakeholder Alignment
Creating New Processes
Cultural Change
Building Innovative Teams
Making Strategy a Reality

Designing Experiences

Innovative Product & Service Design
Digital Transformation
Human-Centered and Data-Driven
Zero-Based Design
Collaboration Across Silos

“Products, experiences, organizational culture, and business strategy are all connected, and when we design better futures, we have to think about these as one. Then you can drive innovation and transformation.”

Future of Healthcare

Our team connected patient experience with organizational strategy and created an actionable framework for a vast hospital network’s outpatient facilities. Our methods transcended the silos that inhibited growth, collaboration, and the patient experience.

Mobile App From Scratch

We started with nothing but a conversation and a paper sketch, but moved all the way from paper to wires to pixel perfect mockups and back again.

Designing a Design Firm

The team and I underwent the process of designing a design organization, specifically to work in service design. In 2007, service design was an emerging area of practice that only five firms around the world were explicitly exploring. Our efforts involved competitive analysis and defining our value proposition, all guided by Shelley Evenson, a founding leader in the field of service design.

Design thinking and action in your business drives revenue and shareholder returns at nearly twice the rate of industry counterparts. It makes you more adaptable to changing landscapes. And it creates engagements with stakeholders that are meaningful.